In some ways, I feel that Rimmel London is the unsung hero of drugstore makeup. I just don't hear it talked about in the same way as the ones I call the Big Four (in descending order of quality as well as price point, in my opinion) L'Oreal, Revlon, Maybelline, and CoverGirl. Then we have NYX, which is a relative newcomer, but is highly regarded. Then of course we have wet & wild and NYC New York Color at the lowest end of the spectrum. I think that Rimmel is generally thought to be around the CoverGirl range. Its display is always sort of squeezed in around wet & wild and NYC. Neutrogena and Almay are always somewhere in their own little world. Regardless, Rimmel has certain products that are well-loved, such as their Stay Matte powder and their Stay Matte foundation - both of which I will be reviewing shortly - and their Moisture Renew lipsticks. I remember way, way back when the lipstick color Crush was all the rage, and I couldn't wait to get my hands on it. Crush is a light peach that borders on nude for light skintones. After many failed trips to the drugstore, I was finally able to find it at Ulta, and I loved it well. Sadly, it appears to have been discontinued. Damn it all to hell.
On to the Oh My Gloss! lipgloss. I picked up the color Ooh La La, since it was the only color that actually appealed to me. As of August 15, 2015, Rimmel Oh My Gloss! lipgloss includes 17 shades, including a clear gloss and several nudes, pinks, reds, purples and browns. They retail for $5.49 at Target and the display at Target says that they are exclusive to Target.
They have recruited Rita Ora to be the face of this particular product.
• Up to 6 hours of colour, shine, comfort and moisture for your lips.
• Lip Loving gloss with Argan Oil and Vitamin E.
• Featuring Rimmel’s ‘Gloss Lock’ technology, which delivers an elevated, long-lasting 3-dimensional shine.
• Non-sticky, lightweight and comfortable to wear.
So, let's start with the obvious: packaging, color, scent. I think the packaging is quite nice. From the top it has a triangular shape that extends down through the tube. The top is black and the tube is clear, which is nice because I prefer to be able to see how much of the product has been used.
I put up two photos because I wanted to show you how the gloss looks under different lighting conditions. I chose this color because it is the brightest pink of the bunch, bordering on fuschia. It's definitely what I would call a hot pink. In the Rita Ora picture, it says that Rita is wearing this color, Ooh La La. However, I feel like the color she is wearing more closely resembles Pin Up, which is definitely a red shade.
Tuesday, October 13, 2015
Monday, October 5, 2015
Oh boy. What can I say about this product? I think that in my twenty or so posts so far, I have generally had something positive to say about the products I've reviewed, even if I ultimately didn't like them. Not to spoil the ending, but this product doesn't fall into that category.
Let's take a look at the packaging. Packaging is important to a lot of people. I'm not so hung up on packaging unless it is a function of the product itself. For example, those fat cylindrical containers containing some sort of powder that comes out through a brush when you twist it. In this sort of packaging you will frequently find a powder that is supposed to provide some sort of sun protection. This is a load of nonsense. No powder can substitute for a cream sunscreen. But I digress.
The packaging of MUA/Makeup Academy's Professional Angled Shadow brush is attractive enough. It comes in a sleek black box which on one side has the picture of a rainbow of crushed eyeshadows (whoops, forgot to shoot that). On the back of the box you will find both the philosophy of Makeup Academy and instructions for use of the brush.
From the box:
“Makeup Academy has been developed by makeup professionals and beauty experts to bring premium quality cosmetics and beauty accessories to makeup lovers everywhere.” It goes on to boast about its “expertly crafted brushes and tools.” The box also claims that the brush is made of “natural bristles” and that it's “perfect for applying a wash of color.”