These balms look and feel like they are made of an almost gel-like formula. Going on, they have quite a bit of slip, like a lip balm, but they certainly have the pigmentation of a matte lipstick. They are highly opaque. They have a semi-strong minty smell, but no minty taste. They have a very slight cooling effect on the lips. A few moments after applying, the balm dries to a matte finish.
I picked up two of these balms, Mischievous and Audacious. Wouldn't you know it, they are both a shade of orange.